We were asked by marketing & communication agency Prophets to collaborate on a campaign with our good friends GOOSE and Audi.
GOOSE composed a new song, with the Audi R8 as a new band member. The car's revving engine became a unique instrument in this song.
The song was performed live with the Audi R8, and we recorded the performance straight to vinyl record.
From this performance, a limited edition vinyl records was released by Audi.
We were asked by Havas to collaborate on an idea they had for a campaign for Peugeot.
At Daft Studios, we recorded a unique performance by French pianist Jean-Francois Zygel.
The pianist improvised on the live images of a testdrive with the new Peugeot 508.
When the car drove faster, the music accelarated. When the car drove in the shadow, the music got darker,...
This personalised soundtrack was sent back to the car, and played live on the high-end Focal soundsystem in the car.
This created a unique experience for the driver.
At the end of the test-drive, the driver arrived at Daft Studios, where he met the pianist and discovered that he had been listening to his own personalised soundtrack. A VIP public enjoyed this experience live at Daft Studios & the Facebook live stream was followed by 85.000 more viewers!
Virutal reality for your ears.
The Binaural Bulb is a headphone-based immersive audio experience. The Binaural Bulb offers a surround sound experience that is second to none. Using advanced programming algorithms and binaural recording techniques, we are able to create stunning immersive audio experiences using headphones. “You can hear a bird flying over your head. You can hear someone whisper in your ear.”
Binaural audio experiences put your head in the exact sound field as originally intended. It tricks your mind, you can call it virtual reality for your ears.
This is the perfect technology to empower your digital campaigns!
A unique immersive audio experience for your live event, road show or festival.
Together with our skilled colleagues at DAFT Studios, one of Europe’s bigest recording studio complexes, we have developed 2 different immersive audio experiences that will lift your next communication campaign and/or live event to a whole new level.
The Sound Grid is a scalable surround sound & light installation. It consists of a 3D grid of 112 speakers and a LED lighting grid, making it possible to create unique moving sound and light patterns in a space .The installation is designed to shine on festivals, road shows and public events to activate your brand fans.
“Send your message into the Sound Grid, and hear and see it travel around the space in 360° surround as you walk through the Grid, thus creating a kind of 3D twitter wall concept. A unique experience!”
The Sound Grid concept and installation are fully customisable to match your branding and communication strategy, and can be integrated into existing campaigns. It's a hybrid installation: besides the live experience, the messages people send into the Grid are pushed towards social media platforms, creating a ripple through social networks.
Content production for your brand fans
Create an inspiring story, together with an artist.
Belgian fashion chain JBC for exemple asked Axelle Red as a guest designer for a new collection. The music for the launch campaign was recorded & filmed @ our Studios. Great content for a lifestyle brand, partnering up with artists!
Inspiring workshop, giving insights into the music production process
A famous composer/artist from our network (e.g. Jef Neve), will witness how he comes up with a new songtheme, and where inspiration comes from. All steps from conception, over composing & recording, editing, mixing & mastering… will be explained! Our masters at work will show you the day to day challenges of recording a track in a professional studio.
Links to business processes are made, making this session an inspiring learning workshop for your (management) team.
Earned media thanks to music industry collabs
For a communication campaign for Belgian biggest telecommunication company Proximus, a live concert of the Indie Dream-Pop band Portland was cut straight to vinyl in the Insta-vinyl caravan. This unique van, owned by creative content production agency Daft, is an eye-catcher for festivals, parties and live events.
A limited number of vinyl-copies was distributed through the Record Store shops, in an exclusive collaboration with Record Store Day. This campaign resulted in great visibility for all partners and even got covered in the TV-show Van Gils & Gasten on Eén.
Recording Studio Bootcamp for the "K3 zoekt K3" TV show for VTM.
The Belgian-Dutch band K3 was looking for three new artists, and organised a TV competition. Participating girls had to survive a recording studio bootcamp at our Studios. For some girls, singing in such a professional studio was rather stressfull... lot's of emotion was shot here for the TV production!
Employees are one of the most important assests of a company. Good internal communication & empowerment are key to keep your team in great shape. We can help you to translate your message into powerfull & bold communication campaigns.
For one of our customers, "being a pioneer" was the attitude they expected from their team. Together we developed a very strong communication campaign:
- internal voting on the 2 biggest pioneers in the team
- that were sent on an Iceland Expedition with well-known pioneer Dixie Dansercour
- sharing their physical & mental preparations & expedition experiences through vlogs, a website, mailings, ...
Daft invented the idea, gave full campaign support & also developed a 10-minute documentary of their expedition, that was shown to the team during their annual gathering. This impactfull and emotional campaign was very effective to establish the pioneering mindset.
So what's your message to bring?
entertainment industry collab / cross-media production
Communication agency Canada asked us to create a cool brand activation in the "Brabant Tram" - an abandoned tram in de Brabantdam used as a pop up venue to augment the numbre of shoppers in this - by traffic works affected - shopping street.
In collaboration with the Glimps Music Festival, we curated several concerts in the tram. With our insta-vinyl cutter we created instant very limited edition vinyls, that were sold in the Brabantdam shops during the end of year period. Music & video content was shared on the social media of Stad Gent, Travak, Canada, Daft and the artists, creating an impactfull campaign.
Urban Crafts, a community of crafters, makers and DIY enthousiast was an initiative of Trendwolves, sponsored by Hello Bank. All these crafters had one thing in common: they shared their creative output with others through the internet. Creativity is very shareable, because it's inspirational. Makers are believed in and followed. Those who excel and are able to contribute their expertise and teach others the tricks of the trade in an accessible way, are viewed upon as heroes.
For the Urban Crafts Awards, we were commissioned to create the Award for the 3 winners.
During their annual charity show "De Warmste Week", we were asked by n°1 Belgian radio station Studio Brussel to record a showcase from "Black Box Revelation" straight to vinyl.
Our Insta-vinyl cutter did the job and this unique vinyl was auctioned for more than 1.500€ for the good cause!
Cross media production / live event production
For an international Leadership Summit, we were asked to create an entertaining evening program. We've organised a high-end evening in an unusual venue in Leuven, with exquisite catering and a tailor-made animation.
Cross-disciplinary artist Nicky Myny developed a live-painting installation. Snapshots of all the participants where projected on the canvas and all participants where invited to co-create with the artist. 4 colors where pre-defined, in line with the core messages of the Leadership Summit.
All guests enjoyed a surprising & inspiring evening program. The icing on the cake was the personnal artwork for our client, including 7 replicas for each country participating at the Leadership Summit.